Talk · Converge 2025

Leading enablement with design systems

Driving Capital One enterprise system adoption through strategic education, enablement, and advocacy

Converge 2025 speaker card
My role
Featured speaker at Converge, an international, sold-out design systems conference
Team
Capital One, Enterprise Design System Co-presented with Erin Potter
Scope
When Education Clicks Exploring enablement practices that drive system adoption for the enterprise. 250+ design system senior practicioners actively building, scaling, and driving adoption of design systems across organizations, from early foundations to enterprise-scale impact.
Date
October 2025, Bristol Beacon Concert Hall Bristol, UK

The talk

What happens when you treat education as a product of the design system?

This talk explores how education, when treated as a product in its own right, can drive trust, build confidence, and create lasting fluency. We’ll talk about designing training for that magic “click” moment, when people finally understand how the system works, why it matters, and when using a design system becomes instinctive.

I led the strategy and content for this talk and co-presented it with Erin Potter in Bristol, UK. Drawing from enterprise experience at Capital One, I shared practical, scalable approaches for designing human-centered education that supports daily practice. The result is an education model that reinforces learning in partnership with the design system instead of against. From meeting teams where they are, to weaving learning into daily workflows, to creating the muscle memory that turns first-time users into confident advocates, we’ll look at how to make both learning and training feel natural. When education clicks, the system becomes second nature: and that’s when adoption truly lifts off.

How might we drive adoption and clarity for design system users by treating enablement and education as a product itself? Find out here.

Ashley and Erin on stage at ConvergeAshley speaking at Converge 2025A slide from the talk

The writing

Companion digital and printed article

Alongside the talk, I authored a companion article for the zeroheight blog complete with hand-illustrations, extending the on-stage narrative into a deeper, actionable exploration of education as product thinking. The article was also produced as a printed zine and distributed to conference attendees, extending the impact beyond stage and into continued learning.

Read online here, or in print below.

Opening the zine…

Download the PDF

New sticker!

Field notes

Little things are hidden around the site. Find all nine to earn one of my sticker designs.

On the shelf

  • The tea on the table looks a little too full.
  • Someone should top up that mug once it runs dry.
  • The plants around here like a little attention.
  • The paper lamp on the shelf has a switch.
  • The red book on the shelf opens.
  • Turn the lights off and look near the plants.

Beside the menu

  • There is a cord hanging beside the menu.

Writing & talks

  • The projector on Writing & talks is ready to roll.

Studio

  • The laptop on the Studio page could use more stickers.